Fast and Loose Retailers/Data-Driven Culture. Oil/Water.
Posted: January 3rd, 2010 | Author: Mark | Filed under: Information Spaces | Comments
Flickr: Ross2085
The New York Times is featuring a rather empty article about data in retail whose thrust is basically more data = more opportunity. Uh yeah. The trend I am seeing with retailers — and my visibility here is more limited than it used to be — is an analytics or CRM vendor sells a retailer a data package that is tailored just enough for the purchase to make sense to the company’s executive but the package isn’t tailored enough to yield any intelligence to make better decisions. The mid-level users that need the intel are left saying WTF? That is an old management pattern but seeing it happen hurts my insides because the opportunity is really amazing but is being fumbled so badly. Creating a data-driven culture has to start with the analysts. Hopefully they know what to ask for.
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