“Expectations for information and aesthetics.”

The Tale of Two (Data) Cultures

Posted: January 4th, 2010 | Author: Mark | Filed under: Work | Comments

Picture 3Back in 2006 Google’s Marissa Mayer shared her Nine Notions of Innovation with NewsWeek. Number six was “Don’t Politic, Use Data.”

Last week Joe Wilcox wrote an excellent piece on the decade that wasn’t at Microsoft. He included this point…

That’s another problem — and I’ve heard about it so many, many times from Microsoft employees: Most every technology decision must be justified by some data point.

Google. Microsoft. Both have a data-driven cultures but one is functioning and one isn’t.

You could conclude from this that Google isĀ  destined for the same-fate as Microsoft — analysis paralysis. It is only a matter of time. But I am keen to see if Google can overcome this problem. Instead of having a bun fight with metrics, I wonder if improved data-flow within teams — that ambient awareness you get from twitter — can mitigate this outcome.

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