“Expectations for information and aesthetics.”

Not Books, but Doors: Why eReading is a More Immersive Experience

Posted: July 19th, 2011 | Author: | Filed under: Communications, Information Spaces, One Day We Will Have Been Prophets, Work | No Comments »

I’ve been reading electronically — phone, desktop (I know), Kobo, Kobo Touch — for perhaps two years now, and I’ve come to the following conclusion as my reading habits have changed.

Electronic reading does a better job of engaging the reader’s imagination than print books do.

It’s also, of course, a more physically pleasurable experience:

  • Lighter
  • Easier to operate (I’m talking about turning pages, and believe me no one is a better one-handed print page-turner than I am)
  • Less likely to wake you up when you drop it on your face when falling asleep reading
  • Not going to bedazzle you with glare when reading in bright sunlight (seriously, reading a good e-ink display beside a pool is a world-class experience)

But all of those are ultimately secondary. What eReading is really, really good at is letting you be a creative reader. Reading is the act of imaginatively interpreting — reconstructing — the work of an another person’s imagination. That’s subject to two sets of constraints: the range and ability of the author to express their imagination; and the range and ability of the reader to interpret it, which is to say, to creatively reimagine it on their own terms. Technology is not a neutral factor in that relationship. And electronic readers do a better job of relaxing the second set of those constraints.

Here’s what I’ve noticed about my reading experience over the last couple dozen months.

1. I’m reading more.

Having a vast array of content to choose from means less reading time lost because I’m not quite in the mood for the book that I happened to bring with me. And that’s exactly the point: I can read according to my mood — not have to remember to bring a book strong enough to change my mood. Every time.

So, I’m better read — but also have the ability to start reading something on a spur-of-the-moment suggestion. If I’m at a party and someone says, look, you have to read The Poisonwood Bible, I can start reading it on the bus on the way home instead of the Pretty Little Liars #9 that I was reading on the way there. This possibility, alone, makes me feel better read, because it’s always within reach. The horizons of my imagination feel broader. (It doesn’t hurt that the prices are usually lower.)

2. I’m far less tolerant of poorly written non-fiction.

Perhaps that’s not quite fair: I’m far less tolerant of non-fiction that is written without a distinctive voice, or at the very least some concession to narrative structure. For all the improvements of scrolling and progress indicators, it remains much easier to skim a print book than an eBook. Which means I have to page through the eBook… and if it’s boring I’d just as soon move onto something else. But on an eReader, the abandoned books aren’t staring me in the face in some strange transfiguration of guilt and anxiety. In short: I’m in control of the reading experience — unless the author is really, really good; unless they are actively contributing towards the mutual creative act.

Hannah from Pretty Little Liars

Hannah from Pretty Little Liars

Theodore Dreiser



Perhaps we do lose something in that. “Great books don’t promise to hold your attention,” I remember an English professor once telling a class utterly bored by one of the masters of American literature (probably Dreiser), “but they do promise to reward it.” I suspect that, in a future when electronic reading is the dominant manner of reading, authors who can’t write well will not be able to release ideas slowly. (And if we don’t read Dreiser, we’ll all miss out on some of the more amusing fender-benders of American prose.)

On the other hand:

3. I can concentrate better

Somehow the flexibility of the form — yes, the font size, the typeface selection — means that I can get better terms in the reading relationship. I can take my glasses off but still read without having to hold the device a couple of inches from my face. It’s less about the conditions that I must arrange in order to read, and more about how I can manipulate the content to suit me.

4. I don’t feel like I’m carrying a book around

Because I’m not. I’m not carrying hundreds of books either. At a certain point, having more books than I could list made my device something less like a book, or a compendium, than a portal: a door. That was one of the thrilling discoveries of the first Kobo reader: it came pre-loaded with a hundred free books, which made it clear that this technology was not simply a more efficient distribution mechanism, but a gateway to limitless content. Wi-fi devices have absolutely helped with that too — but they have kept the connection to the wider Internet obscure enough that I’m not prone to jump on Twitter or the web. Reading remains immersive, yet feels connected.

5. The books I have read feel closer to one another

And that sense of connection, crucially, extends to the books I have already read. Somehow the ability to have the complete works (well, not quite yet) of Faulkner, Didion, Murakami, and John McPhee in my bag, at all times, gives me a more holistic sense of my reading life than having them marooned, out of reach, on a bookshelf, where their valences are confined to the sequence in which I happen to have them shelved. The connections between these books are multiple and they continually expand as I — by the sheer act of reading — add to their company. Virtual shelves aren’t the same as real shelves, and the books I have on my Kobo live in the same kind of unregulated relationships to one another than they do in my imagination.

John McPhee: The Non-Portable Version

By amalgamating possibility, your aggregate reading experience, the range of your reading and your interests, electronic readers offer a sort of physical external representation of your imagination. They are a sort of auxiliary imagination. My Kobo Touch, after only a few weeks, houses hundreds of books and hundreds of annotations and highlights; it has measured and marked my progress through novels and essays (and, yes, I earned the insomniac badges along the way). It hasn’t just been a device: it’s been a companion.

Reading merges the content of the page with everything else you have ever read, through the filter of your imagination. It is a cumulative, messy process: it disintegrates the boundaries between ideas, times, places, people, events. It is a process of unseaming the constraints of reality; of unspooling it into the collective and personal reaches of the imagination. And the eReading device is by definition a much better metaphor for that process than physical books. Ideas collide, aggregate, pile into one another. They are sunk within you. They do not remain distinct.

Perhaps this is how the listeners to epic poetry once felt, as the stories that are now The Iliad and The Odyssey were released into the collective ether. Perhaps physical books were a transitional media.

So that’s where I’m at. Admittedly other things have conspired to bring me there. I’m not at a point in my life where I still strongly feel the need to display my books around me as an expression of my refinement and taste, and in any event it’s rare that a book changes me in the way of a Slouching Towards Bethlehem or Light in August: my imagination is more robust than it was when I was 21, and I’ve already discovered many of the books most likely to change me. What’s more, the limitations of urban living have somewhat necessarily curtailed my ability to endlessly collect books.

But still: I’ve fallen out of love with shelves of trade paperbacks, and back in love with something that feels closer to the experience of reading itself.

Reading a physical book still retains its pleasures: there is absolutely something thrilling about a gorgeous hardcover, something that feels like a communion close to the author’s intent. But that’s exactly the point: physical books make you read on the author’s terms; reading electronically takes place more on the reader’s terms. I think that’s a good thing. It makes reading more personal, more democratic, more controversial.

But it’s a huge change — and it could be a generation before authors catch up to it.


Fast and Loose Retailers/Data-Driven Culture. Oil/Water.

Posted: January 3rd, 2010 | Author: | Filed under: Information Spaces | No Comments »
Flickr: Ross2085

Flickr: Ross2085

The New York Times is featuring a rather empty article about data in retail whose thrust is basically more data = more opportunity. Uh yeah. The trend I am seeing with retailers — and my visibility here is more limited than it used to be — is an analytics or CRM vendor sells a retailer a data package that is tailored just enough for the purchase to make sense to the company’s executive but the package isn’t tailored enough to yield any intelligence to make better decisions. The mid-level users that need the intel are left saying WTF? That is an old management pattern but seeing it happen hurts my insides because the opportunity is really amazing but is being fumbled so badly. Creating a data-driven culture has to start with the analysts. Hopefully they know what to ask for.


Repeating Repeating Ourselves

Posted: December 25th, 2009 | Author: | Filed under: Information Spaces | Tags: | No Comments »

Maud Newton references Richard Brody on the centrality of the director in Cahiers Du Cinema versus the centrality of the author in the Paris Review interviews of the same period.

Brody observes that “portable” recording devices (which weighed about nine pounds then) made these conversations possible, and wonders about the effect of technology on our “expectations for information and aesthetics” generally.

The expectations-for-information-and-aesthetics bit caught my attention. As we have said here before on Datachondria new forms of technology are linked to new forms of criticism. The supercut is only one such example. Now if only we could learn how to use these tools we would be laughing.


Discovered: Music Machinery

Posted: December 20th, 2009 | Author: | Filed under: Information Spaces | No Comments »

Picture 4Bygone Bureau has a post on the best new blogs of 2009. Among some of the notables are Britticisms, Bad British Architecture, and Creative Applications but the one that really caught my eye is Music Machinery. The blog is written by a dev from Echonest, a music intelligence company. From the about page

In this blog, I write about the world of online music discovery and recommendation.  I look at the tools available to help people find music.  I examine some of the issues that can make music recommendations go bad.   I also write about things that I find generally interesting including programming, data visualization, playing games,  and (of course) music.

Awesome. RSS reader => ADD.


Aurora Project — Browser as Data Dashboard

Posted: December 9th, 2009 | Author: | Filed under: Information Spaces | No Comments »

At the first MESH conference, Chris Messina was enthusiastic about the future of the browser. Page, page, back button, address bar, page, bookmark, page. Surely we could do better? The shuffling paper metaphor needed to go.

Every since hearing Chris, I have been keen on seeing the browser evolve. In the embedded video, the folks at Adaptive Path put forward one possible iteration — the browser as data manipulator.

Aurora (Part 1) from Adaptive Path on Vimeo.


Strange and Wonderful Data

Posted: September 26th, 2009 | Author: | Filed under: Information Spaces | No Comments »

Frank Jacobs is publishing Strange Maps next month. Here is a sample of the data goodness inside: From anywhere in America it is Only 145 Miles to the nearest MacDonalds Restaurant

Picture 4

In unconnected, but related news I discovered the recently acquired Mint.com has been creating data visualizations as well. Surprisingly some topics are kind of fun.


DataViz of Toronto Twitter Community

Posted: September 20th, 2009 | Author: | Filed under: Information Spaces | No Comments »

Picture 7Jeff Clark of Neoformix.com has posted a cool data visualization of Twitter traffic originating in Toronto for the last two weeks of January. Check out the whole set.


The US Military Wants You(r Data)

Posted: September 5th, 2009 | Author: | Filed under: Information Spaces | No Comments »

This week’s On The Media points to a story at MotherJones.com by David Goodman about the US military’s recruitment practices. Apparently George Bush’s 2001 ‘No Child Left Behind’ legislation mandates that all high schools send students’ personal information — including address, cell phone number, GPA, and social security number — to the military for data mining. It turns out the Pentagon — not as I would have thought MySpace of Facebook — has the largest repository of personal information on 16-24 year olds in the United States. Apparently it is illegal to recruit high school students into the military so the data mining allows the military to queue up potential converts the moment they graduate.


Data Innovation Could Take the Contradiction Out of ‘Business Intelligence’

Posted: September 1st, 2009 | Author: | Filed under: Information Spaces | No Comments »

Let the algorithm manage 80% of the inventory. Let the exception reporting manage the rest. That was the mantra of a whole office of consultants and wiz kids working on a retail supply-chain project from a few years ago. The mantra was grand but the formulas were junk. The algorithms were inherited from other business sectors. When applied to a product that didn’t sell in predictable ways all they did was suppress over-ordering. And exceptions weren’t exceptions at all because they were void of actual information.

The failure in that case wasn’t in the algorithm and it is wasn’t with the consultants and wiz kids. The failure was in the business. No one in the company — quite possibly the whole industry — new good data from bad data. It wasn’t anything anyone thought about.

Thinking back it would have be better to take a human-centred data approach by asking the inventory managers what decisions they were likely to make and what data was likely to change their mind about those decisions. Now that would have been a worthhile starting point. A little data innovation would have went along way. In fact it would have been revolutionary.

As Chris Dixon points out in a recent blog post “breakthroughs come from identifying or creating new sources of data, not inventing new algorithms.”

I wonder how many data-innovation teams are out there in the business world. Probably not many that are off wall street.


Personal Data No-Nos: Twitter Is On My Blacklist

Posted: August 10th, 2009 | Author: | Filed under: Information Spaces | No Comments »

It is well documented out there that Linked-In is the Hotel California of the Internet — you can leave but they won’t delete your account. I won’t sign up for

Trent Reznor's Twitter Account is Really Gone. Mine Isn't

Trent Reznor's Twitter Account is Really Gone. Mine Isn't

Linked-In for that reason but the funny thing is I am having the same problem with Twitter. When I first signed up I had a choice-three-letter username. After some experimentation — and some debate about whether to use my longish full name — I adopted a five letter username that I have kept ever since. When Twitter got really popular this past Winter I thought I should surrender my first username to someone that would want it. I deleted my account. The user info never went away. Most vexing of all — I continue to get follow notifications as spammers follow my dormant account and I can’t log on to change the email settings because the account officially doesn’t exist.